Virtual Reality Product launch
Concept partner PON Digital Innovation Lab
Discover features of the Audi Q2 model in Virtual Reality
We developed a high-end Virtual Reality (VR) experience, including a car configurator, that was aligned with the Audi campaign, but also with the customer needs.
VR allowed the user to first experience the vehicle in a unique setting: an old warehouse that is also used in the Audi Q2 commercials. After this introduction, the visitors can modify the vehicle to their own wishes. Together with Audi, our specialists designed detailed and photo-realistic 3D models, that in full detail showed both the interior and exterior of the vehicles.
The result: a unique experience that allows both brands (Audi) and dealers (PON) to digitally connect with customers in a virtual setting